It’s clear that we all want the best return from our direct mail postcards. Important design factors like the right layout and images significantly impact the success of a direct mail marketing ...

When it comes to direct-mail postcard marketing success, which matters more: design or copy? This is a topic worth discussing, as we’ve all seen badly designed postcards with great text and ...

Are you worried about making suggestions to your clients about their direct mail pieces? Don’t be. We have a guide for you to follow. Your customers will thank you for your help in getting them better ...

There are a lot of moving parts when it comes to marketing, including postcard marketing. There is a certain amount of strategic planning, skill, and coordination that goes into the perfect direct ...

Marketing can be a complicated process, and postcard marketing is no different. You can’t just put together a targeted marketing list with the snap of your fingers ...

In his book The Direct Mail Solution, direct marketing expert and entrepreneur Craig Simpson provides easy-to-follow solutions for creating direct mail campaigns that work! In this edited excerpt, the ...

Even some of the smartest moguls alive take for granted a truth that is just plain wrong: Direct mail is dead. No, we’re not making this up: Sending physical mail to prospects and customers can ...

Creating your own postcards at home is not too difficult. Here is what you need and how to do it.

Back in March of this year I wrote a story entitled Direct Mail: Alive And Kicking. It would appear that direct mail is not only alive and kicking, it's going "high tech." Well, in a manner of ...

As entrepreneurs, we are constantly seeking new ways to reach customers. Our businesses thrive when we can connect with our target audiences. Modern technologies promise that we can make those ...

Few arrivals can – or should – energize a marketing team more than boxes of collateral. It takes months of work to produce but only minutes for an eager team to unwrap and sort stacks of glossy ...