The modern gaming industry operates on player engagement and retention. While high-quality content is the primary draw, the most effective monetization systems rely on psychological principles that ...

What’s the lifespan of the average slot machine? The best answer probably is “it depends.” Most modern slot machines are computer driven and like all computers, they eventually can become obsolete.

The screen of a digital slot machine, seen on Wednesday, Nov. 6, 2019. (Post-Dispatch) City approved licenses for at least 52 unregulated, potentially illegal gambling machines since June State ...

Gaming equipment giant International Game Technology may be taking a page out of the playbook of rival Light & Wonder. The Italy-based company, which maintains a small corporate office presence in Las ...

Understanding how slot machines work can help demystify the spin. What are slot machine odds, how do you beat them, and do they really matter? This guide looks at how slot odds are calculated and what ...

Dave McCall of St. Louis plays a digital slot machine game in South Public Market on Nov. 6, 2019. The machines made by Torch Electronics, are in gas stations, restaurants and small grocery stores ...

Yes, it’s true: We touch our phones, on average, over 2,500 times per day. Why? “Because we enjoy it!” many people tell me at my conferences. It turns out nothing could be further from the truth. We ...