Opinions expressed by Entrepreneur contributors are their own. As a head of a PR agency, I’m often reached out to by brands asking me to launch a full-scale digital PR campaign. Rather unexpectedly ...

As the cost of living crisis rumbles on and with the UK not officially clear of a recession, businesses investing in marketing activity across the board are likely to be questioning outputs and ...

For companies these days, brand reputation is undeniably linked to success. Yet, one of the best digital marketing tools for building that reputation, expanding your online reach, and, ultimately, ...

Integrating digital PR & SEO with a full-funnel strategy both influences audience behavior and top-three rankings in search engines. In my recent webinar with Search Engine Journal about how to earn ...

If you’re struggling to get your pitches picked up by your target titles, or wondering how to prove the value of PR to a sceptical senior team, The Marketing Pod’s guide to Developing a Digital-First ...

In today’s world, online presence is essential to business success. In decades past, businesses could rely upon physical marketing or tactile advertising to form a successful foundation and build ...

With intense online competition, B2B marketers must ensure they’re not missing a beat by positioning their companies in the best search engine, with the best ranking, for the best query – all of which ...

The digital media landscape is ever-changing and, as such, it can be hard for time-poor marketers to keep up! Google is regularly updating its algorithm, (with nine in 2023 alone), not to mention the ...

Over the last 12-18 months, the rhetoric across Search Engine Land has shifted. There’s now broad agreement that people don’t just “Google” to discover brands anymore. Audiences are finding brands on ...

Getting “press” can be a great way to get your business noticed, but the rules have changed with the digital landscape. While a favorable write-up in a traditional media outlet is usually good for a ...

Whether big or small in scale, influencer campaigns have had proven success in raising a beauty brand’s profile and driving sales, especially among younger generations scrolling through TikTok for the ...

In digital marketing, agencies and in-house teams often separate into specialized units like SEO, PPC and content marketing. While this division makes sense internally, it doesn’t align with how ...