When you type on a keyboard, tap on an iPad, or speak into your phone, you take a chance at being fed a digital ad. Digital advertising is the way that companies of all sizes now pitch to potential ...

Overview AI helps marketers automate campaigns, analyze customer behavior, and deliver personalized content across multiple ...

In 1960, E. Jerome McCarthy gave us the 'Four P's' - Price, Product, Place, and Promotion - as the bedrock of advertising. Fast forward to today's digital age: how have these 'Four P's' adapted?

This may be one of those times you can blame the internet, or at least make it bear some of the responsibility for your marketing distraction. As a small-business owner, you're entitled. After all, it ...

Marketing in a digital world has evolved. There was a time when ads in leading newspapers, commercials during popular TV shows, and strategically placed billboards did the job. Now, with every passing ...

Don Dodds, Founder at M16 Marketing & PIEARM.AI, is a leading marketing technologist on a mission to help marketers and businesses grow. In digital advertising, where trust and transparency are ...

Imagine browsing your favorite blog and spotting a visually engaging ad that seamlessly fits the content and stands out just enough to grab your attention. That’s the power of display advertising at ...

Does digital advertising really deliver the value it claims? Is it the next huge bubble waiting to burst? Let's examine the premises in this post. The more things change, the more they stay the same.

Marketing isn’t just a crucial aspect of a business’ future — it’s the business itself. It’s responsible for everything else in the company. Any company’s lifeblood is marketing — without it, your ...

For the past decade there have been two universally acknowledged truths about digital advertising. First, the rapidly growing industry was largely impervious to the business cycle. Second, it was ...