In today's fast-paced digital advertising world, transparency, security and efficiency are more crucial than ever. Traditional advertising methods, which often struggle with issues like ad fraud and ...

In 1960, E. Jerome McCarthy gave us the 'Four P's' - Price, Product, Place, and Promotion - as the bedrock of advertising. Fast forward to today's digital age: how have these 'Four P's' adapted?

Prof. Aleks Farseev is an Entrepreneur, Keynote Speaker, and the CEO of SoMonitor.ai, a GenAI Marketing Communications Analysis Platform. As the member leader of the Forbes Technology Council ...