Building a customer-centric future is more important now than ever. Agile CX designs that can keep up with changing customer preferences are essential. The race to customer experience (CX) excellence ...

The high-touch, enterprise sales process needs a lesson from design thinking: Align yourself around your customer’s journey, and develop tools and training that create a more consultative experience ...

Design thinking, by nature, cuts out guessing as much as possible. By observing people and paying attention to exactly what they desire right now, you can create products and services based on that ...

Design thinking is playing an increasingly significant role in the business world. Companies doing some of the most innovative work, such as Apple, Amazon, and Google, use this approach to help solve ...

Most businesses struggle with innovation, not because they lack ideas, but because they lack a clear and effective process. Great ideas don’t emerge in a vacuum. They require structure, iteration, and ...

The Build a Better Book project emphasizes a human-centered design thinking approach, in which participants first need to better understand the specific needs of their end users. The Design Thinking ...

Every HR department has the one problem (or maybe the list of problems) it hasn't solved yet. It could be low participation in a mentorship program, an inability to recruit more hires from diverse ...