The importance of digital marketing continues to grow for brands worldwide. In 2023 alone, brands’ spending on digital advertising grew by over 10% across the globe. The advent of digital marketing ...
The business value of real-time data isn't negotiable anymore. But how that data is obtained is another matter. Is there such a thing as ethical web scraping? If so, what are the valid use cases? A ...
Nick Dedeke is an associate teaching professor at Northeastern University, Boston. His research interests include digital transformation strategies, ethics, and privacy. His research has been ...