The effective use of data is a skill which needs to be mastered before real performance increases can be achieved. Many advertisers rely heavily on one partner or agency to undertake activity in many ...

For over a decade, Women of the Channel has led the industry with its groundbreaking annual study, uniquely dedicated to uncovering the experience gaps between women and men in the IT channel—a legacy ...

The vast majority of channel partners recognise the role data can play in helping to grow and improve business, but many are struggling to unlock those benefits. Research from Westcon-Comstor, ...

Kasi Rajeev Oduri is a senior AI and data science leader in ad tech and a member of the IAB shaping advertising standards. In today's AI-driven digital world, the marketing ecosystem has become ...

It’s already been a busy few months on the channel front at Vast Data, and the firm’s channel chief is looking to keep that momentum going as the calendar moves into 2024. Earlier this year, Gregg ...

Advertisers and marketers will need to get creative to achieve accurate cross-channel identification for their audiences upon cookie deactivation. Recently, Advertising Week 2023 brought together ...

In 2018, Maryann Pagano parted ways with her employer of 15 years but did not leave on good terms. In her late forties, she had to pivot in her career and start anew, leaning on her channel network to ...