For far too long, many supply chain leaders have deferred the strategy and operations of customer experience (CX) to commercial and marketing teams. A meaningful opportunity exists though for supply ...
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Anand Subramaniam is SVP Global Marketing for eGain Corp. eGain’s solution automates digital-first customer engagement for global brands. Instead of taking an all-or-nothing approach to deploying ...
The 2025 U.S. Open delivered a master class for golfers and procurement leaders alike. When thunderstorms on June 15 transformed golf's most demanding major into what many called "unplayable", J.J.
Customer experience, or CX, has always been not only a focus of much corporate attention but also the differentiating factor of most successful organizations. What has changed in recent years is the ...
Bjoern Neal Kirchner from Henkel (left) and Anouk Schoenmakers from Bluecrux (right). Photo Credit: BizClik Media More than two years ago, Henkel’s (Düsseldorf, Germany) Adhesive Technologies business ...
The decades-long rush of businesses to digitize their business processes shows no sign of abating. Digital technology has spread across the supply chain and throughout the enterprise—with generally ...