Multiple studies and opinion surveys performed across industries agree: It’s more cost-effective to retain existing customers than it is to acquire new ones. Knowing this, many business leaders devote ...

Whether it’s the coffee shop down the street, a mobile app on your phone or software used at work, any long-term minded and customer-centric company is typically focused on: Acquisition: Attracting ...

Customer journey analytics software aims to help businesseses understand, optimize and personalize every step of the customer experience. By aggregating and analyzing data from touchpoints across both ...

Growing a brand presence requires understanding the customer and putting their needs first. Customer advocacy transforms customers into brand advocates willing to vouch for and promote products and ...

Zenlytic, a business intelligence tool for commerce, secured $5.4 million in seed funding to continue developing its natural-language interface for non-technical users who want to corral their ...

Customer retention is more valuable than you think. Elevate your customer retention practices to grow your revenue and profits with this guide. As you build your ecommerce brand, your initial focus ...

The global economy is teetering on the verge of a recession, causing many organizations to retrench, either by slowing investments or aggressively cutting costs. Retrenching can be an effective ...

SAN FRANCISCO, April 23, 2019 /PRNewswire-PRWeb/ -- Brightback launched today with $11 million in total funding, and unveiled the industry's first customer retention automation software for ...

Hirsh Goswamy, Vice President of Marketing at Livionex Inc. & Fellow at OnDeck. In business, growth is generally associated with acquiring new customers. However, focusing solely on prospective ...

Often in small business marketing, the focus is on selling to new customers. It's true that getting new business is exciting and fulfilling; it always feels great to land a new sale or launch a ...