A CRM (customer relationship management) is a single software platform that allows businesses to manage and monitor customer relationships with both current and potential customers. With a good CRM, ...

Editorial Note: We earn a commission from partner links on Forbes Advisor. Commissions do not affect our editors' opinions or evaluations. Compiling a customer profile can help you understand your ...

Small businesses work tirelessly to attract new customers, but putting in the effort to retain those customers is just as important. However, it can be hard to keep track of all of your customers and ...

Customer journey analytics software aims to help businesseses understand, optimize and personalize every step of the customer experience. By aggregating and analyzing data from touchpoints across both ...

Customer data platforms (CDPs) first gained popularity among marketing users as the technology tackled the marketing function’s complex customer data management challenges. These challenges included ...

This article will look at the ways AI-based CDPs provide the customer with a better experience along the entire customer journey. Artificial Intelligence (AI) and Machine Learning (ML) are dynamically ...

Discover how a CRM can enhance business relationships. Learn about the benefits of CRM and how to optimize CRM strategy for better customer management. Customer relationship management software is a ...

Marketing, sales, and customer service teams require accurate, up-to-date information for effective interactions with leads and clients. However, updating records is challenging and time-consuming if ...

CDK, the leading automotive retail software provider, today announced the launch of its Customer Data Platform (CDP) that unifies fragmented customer information and delivers real-time, actionable ...