Adopt a risk-based approach to client management. Prioritise high-risk clients for more frequent reviews and enhanced due diligence. Use risk assessment tools to dynamically adjust the level of ...

Using a CDP to supplement lifecycle journey orchestration, marketers will be able to leverage data to respond to their customers in real-time. 2020 saw a global pandemic which forced many companies to ...

A solid customer master data management system should give you design and functionality freedom, whether for marketing, service, sales or support, or anything else. That way, you can cope with all ...

HSBC Singapore has appointed Mayank Dutt as head of propositions and customer life cycle management (CLCM) for international ...

A report this week from Forrester is calling the last rites on the sales funnel. Out goes the framework which has driven marketing planning for many years. In comes the customer lifecycle model. The ...

Uncover the six critical elements of impactful customer journey management & operations to boost your customer experience and foster loyalty As brands continue to up their customer experience game, a ...