In this blog series, we shed some light on our marketing approach at The Next Web through Web analytics, Search Engine Optimization (SEO), Conversion Rate Optimization (CRO), social media, and more.

Google custom alerts act as a kind of 24-hour watchdog for anomalies in your data, to let you know when deviations from your regular data trends that occur – such as traffic drops, sales goals, or ...

Google Analytics drops four attribution models and adds custom metric combinations. Google Analytics is removing four attribution models in October 2023. A new "calculated metrics" feature will allow ...

Google Analytics has introduced the capability to process item-specific custom parameters from ecommerce events occurring on your website or app. These parameters can be registered as custom ...

While tracking WordPress pageviews in Google Analytics is pretty easy to accomplish, another interesting metric for many websites is to track author statistics. Namely, how many pageviews is each of ...

Google has just announced a number of new features for Google Analytics, including more powerful reporting capabilities, greater customization options and a new “intelligence engine” that Google says ...

You can use a programming language like R to bypass the Google Analytics Web interface to retrieve the data you want. Here's a step-by-step. Google Analytics is a useful tool for measuring website ...

Keen IO announced today that it’s open-sourcing one of its key features. The company allows customers to create their own analytics tools without having to develop the infrastructure from scratch. As ...

In the U.S. it is easy to focus on our native hyperscale companies (Google, Amazon, Facebook, etc.) and how they design and deploy infrastructure at scale. But as our regular readers understand well, ...

NEW YORK--(BUSINESS WIRE)--MikMak, the global software company that helps the world’s leading brands grow commerce-first, today announced a series of product enhancements to its leading eCommerce ...

In the healthcare landscape, data is the new currency. It empowers medical professionals, administrators and policymakers, providing them with a wealth of information, from patient records and ...

Facebook’s VP of Partnerships, Ime Archibong, announced updates to Facebook Analytics as well as Facebook Login and Account Kit during his F8 keynote address. Analytics is getting greater ...