Expanding CTV Capabilities and Merging Brand Impact with Digital Precision IRVINE, Calif.--(BUSINESS WIRE)-- Viant Technology Inc. (DSP) (NASDAQ: DSP), a leader in CTV and AI-powered programmatic ...

There are tons of examples of content syndication in the broader media industry: Sony Entertainment has syndicated shows like ...

Disney’s recent push to develop original intellectual property specifically to win back Generation Z males feels like a familiar tune—one the House of Mouse played before with mixed results. As ...

Covatic, the leading provider of privacy-first audience solutions, today (12th June, 2025) announced a significant enhancement to its platform with the introduction of full support for IAB Content ...

YouTube says its monetization policy update aims to improve detection of mass-produced or repetitious content. Reaction, clips, and commentary channels aren’t specifically targeted. Channels posting ...

Content-based "contextual" advertising continues to essentially get a thumbs down from brands -- especially when it comes to media buys on connected TV (CTV) platforms, according to a recent Gracenote ...

Health care marketers are playing what feels like a constant game of digital Whac-A-Mole, from dealing with ongoing signal loss and ever-changing privacy regulations to the challenge of reaching the ...

Nielsen’s metadata unit Gracenote has introduced a new platform that aims to streamline connected TV ad planning and delivery by offering agencies and marketers standardized program-level data across ...

The Ministry of Electronics and Information Technology (MeitY) on Friday issued a formal notice to Elon Musk-owned social media platform X, to immediately remove all vulgar and unlawful content, ...

Effective SEO requires constant vigilance against duplicating content, keyword cannibalization and stagnant content creation to avoid ranking penalties and ensure sustainable growth. Leveraging ...