In the rapidly evolving landscape of digital content creation, leveraging artificial intelligence has become a key factor in staying competitive. However, as AI becomes more ubiquitous, it’s important ...

Kimberlee Leonard has 22 years of experience as a freelance writer. Her work has been featured on US News and World Report, Business.com and Fit Small Business. She brings practical experience as a ...

Let’s face it — a lot of businesses are in industries that just aren’t very exciting or glamorous. And that can make content marketing all the more difficult. What do you write about to get customers ...

What is B2B content marketing? B2B content marketing is the creation and distribution of valuable and relevant content to attract and engage businesses. Simple enough, right? However, if you’re a B2B ...

Mastering the art of social media videos involves more than just creating compelling visuals. It requires a deep understanding of the technical and strategic aspects of video delivery. To generate ...

Knowledge graphs have existed for a long time and have proven valuable across social media sites, cultural heritage institutions, and other enterprises. A knowledge graph is a collection of ...

Just as we have the 4 Ps to describe the overall marketing mix, we require a new model to describe the strategy of content marketing. The content marketing strategy begins with three core pillars: ...

As we kick off 2024, it’s time to rethink our SEO strategy. Rather than a complete overhaul, evaluating what’s working and what needs refinement will help you realign priorities. This article outlines ...

It’s mid-February and small businesses across the U.S. are still asking the same question: How do we win 2024? Whether the goal is increasing sales of your product or service, building an engaged ...

For marketers at companies that handle products, managing product content across multiple channels is increasingly complex. Ensuring that images, videos, product descriptions, and data align ...

How’s your content strategy coming along? Are you working on one? Or is it still just a distant task on your to-do list? …Maybe think about prioritizing it. Overwhelmingly, brands and marketers with a ...

Content isn’t dead, but the game has changed. With a new strategy, it can still be one of the most reliable ways to grow your business. Learn how to use the “onion strategy” How to prevent wasted ...