The internet has transformed many aspects of life over the last three decades. Individuals in the United States and across the globe now use computers or mobile devices to communicate with friends, ...

The way in which consumers are influenced by emotions in the decision-making process has become evident in the last couple of decades. Traditionally, consumers have been asked ‘how they feel about ...

Creating experiences that meet customers' cognitive and emotional needs can inspire a sense of belonging and understanding and strengthen brand connection. A 2015 Harvard Business Review report showed ...

Consumerist behavior has changed and evolved. People are becoming more conscious about their choices and what they spend their money on. In the past, companies only had to focus on creating a great ...

Collective wisdom dictates that online shoppers gravitate toward the highest-rated products. But new research debunks this and shows top reviews carry more sway in a customer's final buying decisions ...

Agentic AI shifts retail value from checkout to pre-trip deliberation, turning physical stores into high-throughput execution points for automated decisions.

U.S. state legislatures will continue integrating requirements for profiling and automated decision-making into consumer privacy laws, reflecting the growing impact and influence of AI. All ...

In today's fast-paced business environment, effective decision making and problem-solving are essential skills for leaders. With an abundance of data, complex team dynamics and constant pressure to ...