Everyone wants to get consumer behavior back to “normal,” but normal is not coming back, if it was ever here. So what do retailers and brands have to look forward to from consumers in 2024? Here are ...

While the psychology of consumer behavior would veer off into a number of different directions in the 1950s, its core remained psychoanalytic theory brought over from Europe in the 1930s. Nothing ...

Opinions expressed by Entrepreneur contributors are their own. Startups are synonymous with innovation. In this fiercely competitive market, they must constantly come up with innovative ideas. However ...

Credence goods are services for which consumers find it challenging to assess quality, even post-consumption. In these markets, experts possess superior information, creating a potential for fraud, ...

The term consumer behavior gets tossed around a lot. Let’s take a moment to properly answer the question: What is consumer behavior? At its core, consumer behavior is an act of studying a specific ...

Neo-hedonism, personal wellbeing, and emerging technology will shape consumer spending in 2024, Diageo says. The beverage company analyzed consumer-behavior trends in a new report. People are ...

As we enter the second half of this decade, consumer behavior continues to shift rapidly. There are many factors at play from rising consumer costs to higher digital engagement to an increased demand ...

Baseball icon Yogi Berra is often credited with saying, “It’s tough to make predictions, especially about the future.” This is particularly true for the warehouse operations at the core of e-commerce, ...

With COVID-19 case counts declining and vaccination efforts underway, eager consumers and retailers are both looking hopefully toward a future return to normal. And while the timeframe is still fuzzy, ...

Google has published a new set of research designed to help marketers respond to the changes brought on by COVID-19. Over four billion people are staying home worldwide as of this week, Google says, ...