This Colgate toothpaste will make your teeth whiter and your smiler brighter & it's on sale for $5. (Photo via Amazon) According to shoppers, the Colgate Elixir toothpaste will make your teeth *super* ...

(NEXSTAR) – Brace yourself for $10 toothpaste. That’s how much Colgate’s new 3-ounce tube of teeth-whitening toothpaste costs. Colgate-Palmolive CEO Noel Wallace announced the product at a consumer ...

LOS ANGELES (Legal Newsline) – A class action lawsuit against a toothpaste brand claims the company falsely advertised how well its toothpaste removes stains. Jacqueline Dean filed the lawsuit on Jan.

Dental Student Ranking Toothpaste!! S-Tier: Crest 3D Colgate Optic White Renewal Sensodyne Extra White A-Tier: Rembrant ...

Colgate-Palmolive will defend allegations it is misleading customers about its new whitening toothpaste's ability to 'take years off' their smiles, a court has been told. Procter and Gamble, the ...

When you’re getting your photo snapped, are you showing off all of your pearly whites, or hiding them away in your smile, worried that they might not be quite so pearly, or quite so white, anymore? We ...