The conventional wisdom in classical economics is that we humans are “rational actors” who, by our nature, make decisions and behave in ways that maximize advantage and utility and minimize risk and ...

Cognitive biases are not inherently generational; that is to say, people of one generation aren’t implicitly more likely to experience a cognitive bias than another. This is because cognitive biases ...

David Chapman is COB of 919 Marketing, a national content marketing firm with a track record of turning emerging brands into market leaders. In the world of franchise sales, understanding how ...