Data-driven brands and marketers are increasingly relying on data clean rooms to deliver on the promise of modern marketing while respecting consumer privacy and complying with regulations. Yet, ...

Today, the digital industry is going through the much-needed process of redefining the meaning and legal implications of data privacy. Data clean rooms have emerged as a compelling means of sharing ...

NEW YORK—IAB Tech Lab has announced the launch of its Data Clean Room (DCR) Standards portfolio with the release of DCR Guidance & Recommended Practices, as well as the Open Private Join & Activation ...

NEW YORK, Feb. 16, 2023 /PRNewswire/ -- Today, IAB Tech Lab, the global digital advertising technical standards-setting body, announced the launch of its Data Clean Room (DCR) Standards portfolio with ...

Data clean rooms dominated many conversations around privacy in the digital ad industry throughout 2022. But the absence of standardization meant there was also a lot of ambiguity around clean rooms ...

Last year, international food giant Kellanova (part of the company formerly known as Kellogg) was hoping to improve sales of its Special K cereal in the U.K. as competition increased. Their hypothesis ...

While a number of companies have already made a name for themselves in the data clean room category, it has become clear that no single solution, or even a single data clean room model, will emerge as ...

“A correctly implemented clean room development process can reduce the possibility of infection significantly, if not entirely.” There are often situations where a company has come into contact with ...

It's easy to think about a clean room scenario in which one partner shares data directly with another partner. But the reality is much much more complicated. One brand might work with three agencies, ...