Say the word ‘channel’ to a marketer and they’ll almost certainly think SEO, PPC, email and many other digital media channels. But, to the rest of the business outside of marketing, the word ‘channel’ ...

The recent Best Practice Briefing on Channel Partner Marketing provided invaluable insights into optimizing channel partnerships for organizational growth. This concise session delved into the ...

In January, data lakehouse pioneer Databricks hired OpenText and Cisco Systems channel marketing veteran Ghassan Lababidi as the company’s new Global Partner Marketing Leader. Lababidi (pictured) ...

NEW YORK--(BUSINESS WIRE)--The Channel Marketing Association (CMA) today announced the launch of ChannelGTM.ai, a purpose-built service to support vendor-side channel professionals with go-to-market ...

Reflecting on 2023 what will stand out in your memory? Global unrest? Inflationary highs? Perhaps the rise of Barbenheimer? Whatever resonates from the past 12 months, it’s safe to say 2024 is going ...

TORONTO, ON / ACCESSWIRE / June 1, 2023 / Adcore Inc. (the "Company" or "Adcore") (TSX:ADCO)(OTCQX:ADCOF)(FSE:ADQ)(TSX:ADCO-WT), a leading advertising management and automation platform to leverage ...

While there’s still an undercurrent of economic uncertainty, channel ecosystem professionals are somewhat confident that significant gains in revenue attributed to partners are possible. Specifically, ...

Channel marketing specialist Coterie has long advocated improving skills in the industry and is playing its part with the launch of an academy. The Coterie Academy provides online training courses ...

This summer, marketing vendor GlassHive crossed the 15,000 partner mark and doubled in size since launching in July 2020. The biggest marketing challenge for MSPs is that they don’t know how to do it, ...

SHELTON, CT, UNITED STATES, January 28, 2026 / EINPresswire.com / — PreSmart Solutions, a leading provider of SaaS-based address remediation and direct-mail optimization solutions, today announced the ...

B2B leaders are clearly optimistic that their indirect sales and marketing programs will gain momentum in 2021. According to the first annual Channel/Partner Marketing Benchmark Survey conducted by ...