With the existence of advanced smartphones and personal computers, along with accessible Wi-Fi connections almost everywhere, prospective and/or existing customers are often expected to inquire about ...

Before call tracking and digital marketing tools were commonplace, businesses relied on customers to track ad effectiveness. When the phone rang, they’d ask, “How did you hear about us?” and hope the ...

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The 5 Best Call Tracking Software (Low Spend, High Return) Your email has been sent Giving attribution to the marketing channels that bring in callers is a must for maximizing ROI. Call tracking ...

Click-to-Call mobile marketing is becoming more popular. Instead of paying Google Adwords for a click, you pay them for the calls they generate. Click-to-call has some major, major advantages. Both ...

Small-and-medium size local businesses sometimes get the short end of the stick. Advertising and search engine marketing (SEM) budgets typically remain too lean to get hand-holding marketing support.

This post was sponsored by CallTrackingMetrics. The opinions expressed in this article are the sponsor’s own. Did you know 92% of all customer interactions are from phone calls? And very few know how ...

One flaw that's deeply ingrained in human nature is the desire to get something for nothing. It's why people flock to "buy one, get one" sale offers or buy lottery tickets that might (but usually ...