Brands are increasingly using data to forecast the performance of influencer marketing campaigns. Many brands focus on the performance metrics, such as views and likes, of past campaigns. Media kits ...

We’re no longer in that phase where everyone was saying, “Video is blowing up.” Nope. Video has blown up, and it’s here. It’s there. It’s everywhere. These days, audiences expect and demand video ...

Brand sponsorships are the one of the main sources of income for many TikTokers. As they've grown, creators on this platform have created media kits to pitch brands. 13 TikTokers shared the exact ...