Writing optimized blog posts for search engines and for people is a skill. And like any other skill, it can be improved by practice. Despite what many legal marketers think, it’s not a complicated ...

Although quality content has always been crucial for ranking well on search engines, Google has redefined what “quality” means. It’s no longer about sprinkling in keywords or hitting a word count. In ...

Today’s Ask an SEO question comes from Sophia in Australia, who asks: “Is it better to run a blog that links back to your company website for SEO, or have articles already on your website that contain ...

Blog posts are quite possibly the most common content type that exists. You read them, I read them, we all read them – but which ones actually made an impact on you? Which blogs gave you useful ...

Starting and monetizing a blog may sound intimidating, but this process is entirely achievable if you do the right things. To start, you should find a niche, choose a blog name, and work towards ...

Legal blogging is a critical marketing tactic for lawyers. A strong law firm blog will help you to build relationships and generate new business. However, that’s only possible if your legal blog ...

The Federal Trade Commission removed several blog posts in recent months about open source and potential risks to consumers from the rapid spread of commercial AI tools. The event took place as ...

People skim through blog posts and read only the most interesting parts. The best way to make them read through your blog posts easily is to use bullet lists, which express important points in a ...