Whether it’s for Inc., the Firebrand Group Insights section, or elsewhere, I’m always writing. And if you have a blog, you probably want to increase traffic and maximize engagement with your audience, ...

Want to know once and for all how to craft opening lines that engage readers and also support your SEO efforts? A blog introduction carries quite a bit of responsibility. These couple of lines of copy ...

Got writer's block? Here are 25 ways to come up with creative, search engine optimized blog post ideas your audience will love. Thinking up unique blog post ideas can seem like a struggle, especially ...

There are many benefits and reasons to blog. Yet, the strategies for blogging are quite different when blogging for personal branding, job search, or career. This blog post explains the process and ...

People skim through blog posts and read only the most interesting parts. The best way to make them read through your blog posts easily is to use bullet lists, which express important points in a ...

Whether blogging can be business-changing is no longer up for debate. We’ve reached a point where most businesses understand the importance of consistent blogging, but what exactly is needed for ...