Bing is rolling out a new version of Generative Search that displays information in an intuitive way that encourages exploration but also prioritizes clicks from the search results to websites.

The role of AI in SEO has kept rapidly evolving over the past few months. Google formally launched AI Overviews in May, and Bing launched its generative search pilot in July, with a full launch at the ...

Microsoft Corp. today finally unveiled its response to Google LLC’s experimental AI-powered search experience, with the limited preview launch of a new feature called Bing Generative Search. The ...

Bing pushes Copilot with search trickery in results for the words Google and Gemini. Microsoft's attempt at competition in search and AI feels desperate. The Copilot box looks like an ad, but you'll ...