Amazon hired Google’s former group product manager Sam Cox and Amobee’s former chief product officer Jamie Fellows to supercharge the growth of its demand-side platform. Cox and Fellows will lead a ...

Ad spend through Amazon's DSP was up 30% in Q3, compared with a 27% increase in Q2, as brands increasingly leveraged the ability to target ads on Amazon web properties as well as on those it doesn't ...

AUSTIN, Texas--(BUSINESS WIRE)--(NASDAQ: AMZN) — At unBoxed 2024, Amazon Ads announced a series of innovations across the Amazon Demand-side Platform (Amazon DSP) that drive precise full-funnel ...

Adelaide, the leader in attention-based media quality measurement, has released a groundbreaking study with consumer health company Haleon and its media agency, Publicis, demonstrating the positive ...

Imagine trying everything available on Amazon. You've been attempting every ad product available in the Seller Central Advertising Console, yet you still can't meet your customer acquisition targets.

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Advertisers are shifting millions of dollars in ad budgets, particularly in connected TV (CTV), from The Trade Desk's demand-side platform (DSP) to Amazon’s. Key reasons include lower fees, improved ...