The AI Mode experience is easily one of the best AI products Google rolled out to Google Search. It's like having a chatbot (think ChatGPT or Gemini) in a dedicated tab in Google Search ready to ...

Google AI Mode is available in over 200 countries. This is big news for search. Unlike traditional search, Google’s AI mode handles complex, nuanced searches in natural language as well as image-led ...

Google is rolling out a suite of AI shopping updates just ahead of the holiday season. The company on Thursday unveiled a host of new tools and features, including conversational shopping in Google ...

SEO is at an inflection point due to the rise of LLMs as search platforms. This has led to a lot of contradictory information about how we should approach LLMs and whether we should even continue to ...

It’s officially the end of organic search as we know it. A recent survey reveals that 83% of consumers believe AI-powered search tools are more efficient than traditional search engines. The days of ...