Opinions expressed by Entrepreneur contributors are their own. At first glance, the idea of advertising as a living thing can seem strange or even nonsensical. But the history of advertising shows us ...

Explore how advocacy advertising influences public opinion on economic, political, and social issues, primarily through nonprofit and private organizations.

In 1983, advertising legend David Ogilvy wrote about his experiences on a number of famous ad campaigns and commented on different aspects of the business in his book Ogilvy on Advertising. In the ...

Advertorials have become a potent tool in digital marketing. With their unique combination of compelling content and direct response advertising, advertorials have become particularly powerful for ...

Interactive and participatory advertising campaigns 2025 invited us to be part of the action. From sharing memories with Coca ...

Walmart is pushing into in-store advertising to capitalize on its huge reach and chase growth in higher-margin businesses. Walmart shoppers will soon see more third-party ads on screens in ...

Branding shapes the long-term image you trust and remember, while advertising delivers messages that push you to act. When ...

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. Follow Lucia Moses Every time Lucia publishes a story, you’ll get ...