When telecom giant Vodafone came out with the ZooZoos in the year 2009, they took the audience by storm. As a child, watching these strange beings speaking in a strange tongue (that somehow made sense ...

When Sylvester daCunha created the Amul girl in 1966, little did he know that the unassuming blue-haired girl in a red polka-dotted frock would become one of India’s most celebrated animation ...

Animated videos are one of the most loved visual formats by people of all age groups as it is engaging and has proven to hold longer attention spans. Research has shown that viewers are 100% more ...

This is a user generated content for MyStory, a YourStory initiative to enable its community to contribute and have their voices heard. The views and writings here ...

A new Shopper Media study, conducted in partnership with Neuro-Insight, has taken a deep dive into the shopper’s subconscious to better understand the impact of advertising within shopping centres.

The study found no effects of animation or rotoscoping on perceptions of drug risk or benefit, comprehension, or behavioral intentions. Animated advertisements resulted in more negative attitudes ...

It started off as an identity for a brand as a brand mascot. Who can forget the ‘Amul Girl’ cooing ‘utterly butterly delicious’ or the hapless Chintamani, even the roly-poly Pillsbury Atta’s ‘Doughboy ...

The art of animation is still a kind of an art which is shrouded with mystery for many clients and advertising professionals. Lack of real understanding of the process results into untrue preconceived ...