Inside Meta’s AI-driven advertising system: How Andromeda and GEM work together

Andromeda and GEM now determine how ads are selected, ranked, and sequenced across Meta. Here’s what changed and what drives ...
AdExchanger

For Ancestry, The Biggest First-Party Data Challenge Is Knowing How To Use It Responsibly

Ad operations don’t always get easier when a publisher has a strong first-party data foundation to build on. Ancestry.com can ...
Search Engine Land

Your ads are dying: How to spot and stop creative fatigue before it tanks performance

The death of an ad, like the end of the world, doesn’t happen with a bang but with a whimper. If you’re paying attention, you’ll notice the warning signs: click-through rate (CTR) slips, engagement ...