(Ad) Marketing and sales are instrumental in ensuring that your business reaches a sustained level of growth and success. But the traditional B2B marketing and sales funnel aren't likely to accomplish ...

ABM is a strategic marketing approach jointly implemented by sales and marketing that focuses on key, targeted accounts (whether they’re existing customers or not). In short, it’s about: Identifying ...

Amy Holtzman, senior director of revenue marketing at Conductor, explores whether your company would benefit from either an account-based or inbound marketing strategy. During a recent FirstMark ...

CEO of Momentum ITSMA, helping firms develop, embed and enable Account-Based Marketing strategies, and author of The ABM Effect. Generative AI continues to dominate discussions in 2024. In the ...

For 2024, expectations for account-based marketing are riding at an all-time high. But the landscape is evolving, so it’s crucial to know and understand the dynamics to maximize ROI. ABM constitutes a ...

Across the always dynamic and ultra competitive landscape of the food industry, businesses are increasingly turning to sophisticated marketing and sales intelligence solutions to gain an edge. With ...

Many law firms depend on Account Based Marketing (ABM) as a critical component of their business development strategy. Account-based marketing focuses on delivering personalized and highly relevant ...

When in the pursuit of growth, businesses need effective sales strategies to ensure they don't stagnate in the ever-evolving marketplace. Account-based selling has emerged as a successful approach, ...

Every industry has been affected by the Covid pandemic and its aftermath, but some have faced greater challenges than others. Financial services (finserv) companies have had their fair share of ...

Healthcare providers and key customers within the ecosystem are undergoing significant organizational changes right now, and they are actively seeking new ways for pharmaceutical companies to support ...