The phenomenon of moving in between languages or dialects within the same sentence is becoming more and more prominent – especially in the marketing world. In both linguistic and social spaces, this ...

Celeste Rodriguez Louro receives funding from the Australian Research Council and Google, including for the research in this article. Ben Hutchinson is employed by Google. Glenys Dale Collard receives ...

Code-switching shapes daily conversations, balancing heritage with global identity Illustrative image. Young Emiratis switch between Arabic and English to connect, express, and belong. Dubai: Walk ...