For years, app monetisation discussions have focused on fill rates, eCPMs, and demand sources. But one critical variable has ...

Tripadvisor has been brand-building in the past year, both for its Viator and Tripadvisor brands. Can it do both? If there were any sizzle about Tripadvisor in recent years, it came from its ...

Reddit's ad revenue is growing faster than any other social media platform, according to EMARKETER. A new report says Reddit's user base is expanding due to its unique "social" feel. Still, ...

More and more customers are shifting to ad plans to save money — exactly as streaming services want. When major streaming services began launching ad-supported plans a few years ago, they made the ...

Steven Ladd Huffman, CEO, highlighted "particularly strong performance on the revenue and profitability lines," citing 78% year-over-year revenue growth to $500 million and a 21% increase in daily ...

Ad impressions are counted each time your ad is shown on a search results page, social media feed, or elsewhere online. This metric doesn’t measure engagement or clicks. It measures the potential for ...

Meta's AI-driven growth boosts ad efficiency and user engagement. Analyst forecasts 19% Q4 revenue growth, with AI investments increasing. Get more market-moving news first with AI-powered analysis ...

Google introduced a new prediction model to better evaluate the quality of landing page experiences for search ads. This update is designed to reduce frustrating ad experiences and make it easier for ...

The TV business isn’t just about selling TVs anymore. Companies are increasingly seeing viewers, not TV sets, as their most lucrative asset. Over the past few years, TV makers have seen rising ...

(Reuters) -Reddit launched two new AI-powered advertising features on Monday aimed at helping brands drive greater engagement by tapping user conversations on the platform, the company said. The ...

Is YouTube down? Users report “Content isn’t available” errors, fueling concerns over a possible AdBlocker crackdown.

McDonald's learned the hard way that consumers aren't exactly thrilled with the idea of AI-generated commercials after a holiday ad landed them in hot water. McDonald's Netherlands released the ...