You know the feeling. You’ve spent weeks talking to users, sketching ideas, even hacking together a scrappy prototype. People say things like “This is interesting” or “Yeah, we’d totally use something ...

Surely you have experienced this scenario: An employee walks into a manager’s office and declares, “We have a problem.” The manager, not at all phased by this statement, replies calmly, “Well, I know ...

Good research is the backbone of any strong b2b white paper. Use data, customer stories, and industry insights to back up ...

Consider someone who’s perfectly content with their office chair. It’s not ergonomic, it doesn’t have lumbar support, but it works. Then, during a meeting or a visit to a friend’s office, they sit in ...

Elliot Varoy does not work for, consult, own shares in or receive funding from any company or organisation that would benefit from this article, and has disclosed no relevant affiliations beyond their ...