SciFri Findings is a series that explores new practices in journalism and science communication, and their impact on our audiences. Sign up for our newsletter to get the latest reports! At the start ...

It’s all about data these days. Leaders don’t want to make decisions unless they have evidence. That’s a good thing, of course, and fortunately there are lots of ways to get information without having ...

What makes a good headline? Over-the-top superlatives? Clever wordplay? Eye-popping numbers? Newsrooms grapple with this question on a daily basis. Headline writing is an art, a careful balance of ...

Make sure your experiments recognize customers’ varying needs. by Iavor Bojinov, Guillaume Saint-Jacques and Martin Tingley In recent years the use of online A/B testing has skyrocketed, fueled by a ...